Outlier data · updated September 21, 2026
Marketing YouTube outliers
8,500 Marketing videos from 15 channels are scored in this snapshot, and 124 of them cleared the leaderboard filter. These are the 10 that beat their own channel's median views by the widest margin.
Channels scored
15
Videos scored
8,500
Reach 2x or more
31.2%
5x or more 13.7% · 10x or more 6.7%
Leaderboard pool
124
Videos clearing every eligibility floor
Everybody in the Marketing audience is also selling something, which makes this niche unusually skeptical and unusually quick to share. Viewers arrive looking for tactics that work now, so demand shifts whenever a platform, a channel or a cost structure changes, and evergreen strategy content builds a baseline without ever spiking. Outliers tend to be evidence: a campaign broken down with real numbers, a teardown of a competitor, a tactic tested and reported honestly including the part that failed. Claims without proof are everywhere here, which is exactly why proof performs. Read the top rows for what was measured and over what period, then ask whether the result depended on a budget or an audience the creator already had.
| Rank | Video | Channel | Views | Channel median | Multiplier | Published |
|---|---|---|---|---|---|---|
| 1 | Adam Erhart | 506K | 5.4K | 96x | ||
| 2 | SooWei Goh | 502K | 6.3K | 88x | ||
| 3 | Exposure Ninja | 262K | 3K | 84x | ||
| 4 | Exposure Ninja | 130K | 3K | 42x | ||
| 5 | Adam Erhart | 171K | 5.4K | 33x | ||
| 6 | HubSpot Marketing | 312K | 9.5K | 31x | ||
| 7 | SooWei Goh | 161K | 6.3K | 27x | ||
| 8 | HubSpot Marketing | 184K | 9.5K | 18x | ||
| 9 | Neil Patel | 320K | 20K | 16x | ||
| 10 | Ben Heath | 115K | 19K | 15x |
Showing the top 10 of 124 outliers in Marketing (at least 2x, uploaded in the past 12 months, at most 2 per channel). The full list, every filter, and daily refreshes are in the free Outlier Database.
Open the free Outlier DatabaseHow the Marketing ranking is built
- Every Marketing video is scored against its own channel: its views divided by the median views of that channel's other mature long-form uploads. 8,500 videos from 15 channels are scored in this snapshot.
- A row reaches this table only when it clears four floors — a multiplier of at least 2x, uploaded within the past 365 days, at least 10,000 views, and a channel median of at least 1,000 views. 124 Marketing videos clear all four.
- At most 2 videos per channel appear, so one Marketing channel having a remarkable year cannot take the whole table.
- 31.2% of scored Marketing videos reach 2x or more, 13.7% reach 5x and 6.7% reach 10x — which is what a large multiplier is worth in this niche specifically.
Read the full methodology on the outliers hub, including why the baseline is a median, why Shorts are pooled separately, and which channels are excluded.
Common questions
Why do teardowns and case studies dominate?
Because the niche is saturated with unverifiable advice. A teardown shows the work, which is scarce, and it gives viewers something concrete to argue with in the comments. That combination of evidence and disagreement is what pushes a marketing video past its channel's usual result.
Does a tactic video age badly?
Quickly, and the leaderboard hides it. A video that broke out on a platform tactic may describe settings that no longer exist. Check the date before adapting anything specific, and prefer rows whose underlying principle — an offer, a message, an audience insight — would survive the platform changing.
How do I make marketing content without a large client roster?
Run the experiment on yourself. Your own channel, your own offer and your own failed test are real data, and they are more interesting than an anonymized case study because the audience can verify the outcome. Small-scale evidence honestly reported beats a large claim with nothing behind it.
How many Marketing videos are behind this leaderboard?
8,500 scored Marketing videos from 15 channels in the snapshot dated September 21, 2026. 124 of them clear the leaderboard filter, and this page publishes the strongest 10.
How often does this Marketing leaderboard change?
It is rebuilt from each dataset publish and the page revalidates hourly, so the ranking you are reading belongs to the snapshot dated September 21, 2026. Ranks move between refreshes as views accumulate and as videos age past the 12-month eligibility window.
Keep reading
Public YouTube statistics, snapshot September 21, 2026. Not affiliated with or endorsed by YouTube or the channels shown.
Your next great video
starts here.
A little inspiration. A clearer plan. A whole lot of possibility.
No credit card required. Make something worth watching.