Outlier data · updated September 21, 2026
Content Writing YouTube outliers
1,366 Content Writing videos from 14 channels are scored in this snapshot, and 77 of them cleared the leaderboard filter. These are the 10 that beat their own channel's median views by the widest margin.
Channels scored
14
Videos scored
1,366
Reach 2x or more
27.4%
5x or more 11.3% · 10x or more 5.6%
Leaderboard pool
77
Videos clearing every eligibility floor
Demand in Content Writing is almost entirely practical. Viewers are trying to get paid, get published or get faster, and they arrive from search with one specific problem, which gives channels an evergreen baseline that grows quietly for years. Outliers tend to arrive in two shapes. The first is a rate or income disclosure, because money is the question everyone has and few answer. The second is a tooling shift that suddenly threatens or changes the work, which pulls in an anxious audience far larger than the usual one. Upload cadence is often irregular, since most creators here write for a living first, so baselines are thin enough that one strong video moves them. Read the top rows for what evidence the creator actually showed, then ask what you could show that is equally concrete.
| Rank | Video | Channel | Views | Channel median | Multiplier | Published |
|---|---|---|---|---|---|---|
| 1 | Alex Cattoni | 1.6M | 5K | 332x | ||
| 2 | Joanna Wiebe | 289K | 2.5K | 114x | ||
| 3 | Joanna Wiebe | 247K | 2.5K | 97x | ||
| 4 | Zoe Pritchard | 684K | 7.4K | 95x | ||
| 5 | Denée | 280K | 5.2K | 69x | ||
| 6 | Denée | 154K | 5.2K | 38x | ||
| 7 | Alex Cattoni | 86.5K | 5K | 18x | ||
| 8 | Mike Nardi | 33.6K | 2.2K | 15x | ||
| 9 | Mike Nardi | 29.9K | 2.2K | 13x | ||
| 10 | Elna Cain –Actionable Freelance Writing Advice | 14.3K | 1.2K | 12x |
Showing the top 10 of 77 outliers in Content Writing (at least 2x, uploaded in the past 12 months, at most 2 per channel). The full list, every filter, and daily refreshes are in the free Outlier Database.
Open the free Outlier DatabaseHow the Content Writing ranking is built
- Every Content Writing video is scored against its own channel: its views divided by the median views of that channel's other mature long-form uploads. 1,366 videos from 14 channels are scored in this snapshot.
- A row reaches this table only when it clears four floors — a multiplier of at least 2x, uploaded within the past 365 days, at least 10,000 views, and a channel median of at least 1,000 views. 77 Content Writing videos clear all four.
- At most 2 videos per channel appear, so one Content Writing channel having a remarkable year cannot take the whole table.
- 27.4% of scored Content Writing videos reach 2x or more, 11.3% reach 5x and 5.6% reach 10x — which is what a large multiplier is worth in this niche specifically.
Read the full methodology on the outliers hub, including why the baseline is a median, why Shorts are pooled separately, and which channels are excluded.
Common questions
Why do income and rate videos dominate?
Because the question is universal in the niche and the answer is normally hidden. A concrete number gives a viewer something a dozen general guides cannot, and it gets shared inside the community immediately. The effect collapses if the number is vague, so specificity is doing most of the work here.
Is this niche too small to build a channel on?
It is small, which cuts both ways. Ceilings are lower than in broad niches, but the audience is professional, the competition is thinner than it looks, and a modest channel median makes the leaderboard bar reachable. Read these rows for durable questions rather than for the largest view counts on the page.
How do I turn one of these rows into a video I can make?
Find the row whose evidence you could replicate honestly: your own rates, your own rejections, your own process on a real assignment. Then write the title as the question a working writer would type. Evidence you personally hold is the one advantage a small channel has in this niche.
How many Content Writing videos are behind this leaderboard?
1,366 scored Content Writing videos from 14 channels in the snapshot dated September 21, 2026. 77 of them clear the leaderboard filter, and this page publishes the strongest 10.
How often does this Content Writing leaderboard change?
It is rebuilt from each dataset publish and the page revalidates hourly, so the ranking you are reading belongs to the snapshot dated September 21, 2026. Ranks move between refreshes as views accumulate and as videos age past the 12-month eligibility window.
Keep reading
Public YouTube statistics, snapshot September 21, 2026. Not affiliated with or endorsed by YouTube or the channels shown.
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