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Outlier research

Good ideas start with a closer look.

Discover videos that went beyond their channel's usual performance. Explore the titles, thumbnails, and angles behind real breakouts, then find a fresh direction for your own channel.

Start on the free plan. No credit card required.

Outliers feed
Find a breakout. Compare it with the channel’s usual performance.

Outlier Database

Find the videos that broke the pattern.

Go beyond big view counts. Find videos that outperformed their own channel, then narrow your research by topic, format, and channel size.

  1. 01

    Find a real outlier

    Discover videos that went beyond their channel's usual performance. Explore the titles, thumbnails, and angles behind real breakouts, then find a fresh direction for your own channel.

  2. 02

    You filter and sort

    Explore the full outlier feed with advanced filters for views, channel size, and packaging.

  3. 03

    Reverse-engineer it

    Study the title, thumbnail, and angle behind proven outliers, then adapt the idea to your own channel and niche.

Niche Hunter

Follow your curiosity into a new niche.

Start with a topic. Explore the demand, the channels serving it, and the videos getting attention before you commit to your next idea.

Explore Niche Hunter
Niche Hunter
Research a topic. See the demand and the competition together.

Outlier research

Good questions. Clear answers.

Explore Outlier Database
What is an outlier score?

Go beyond big view counts. Find videos that outperformed their own channel, then narrow your research by topic, format, and channel size.

Why not just sort by view count?

See how a video performs against its own channel’s usual views. A big idea can come from a small channel.

Is the outlier database free?

Yes. The Free plan has no time limit and needs no credit card. Start with a preview of the outlier feed, Creator Tools, saved boards, a thumbnail designer, and channel tracking. Upgrade when you need the full research suite or AI tools.

FOR THE VIDEO YOU HAVEN’T MADE YET

Your next big idea
is out there.

Find your next ideaFree to start. No credit card required.