Outlier data · updated September 21, 2026
Cooking YouTube outliers
10,797 Cooking videos from 134 channels are scored in this snapshot, and 440 of them cleared the leaderboard filter. These are the 10 that beat their own channel's median views by the widest margin.
Channels scored
134
Videos scored
10,797
Reach 2x or more
28.0%
5x or more 9.1% · 10x or more 3.4%
Leaderboard pool
440
Videos clearing every eligibility floor
Recipes are searched for, not browsed, and that single fact shapes every baseline in Cooking. A channel's back catalog keeps working, because a dish uploaded years ago still arrives from search every week, so medians are built from stored demand and move slowly. Against that, outliers usually come from outside the recipe box: a technique argument, a piece of equipment tested honestly, a cost-per-meal experiment, or a dish that briefly becomes unavoidable. Seasonality is strong and predictable, with holidays and weather moving whole categories of demand on a schedule you can plan around. Shorts do enormous work in this niche because the result photographs in a single frame. Read the top rows for whether the video promised a dish or promised an outcome, since outcome videos are the ones that travel past people who were already cooking.
| Rank | Video | Channel | Views | Channel median | Multiplier | Published |
|---|---|---|---|---|---|---|
| 1 | That Recipe | 825K | 2.4K | 388x | ||
| 2 | Kabita's Kitchen | 14.5M | 278K | 52x | ||
| 3 | Gordon Ramsay | 4.9M | 95.8K | 52x | ||
| 4 | Jamie Oliver TV | 236K | 5.7K | 46x | ||
| 5 | Food Network | 913K | 21.7K | 44x | ||
| 6 | Jamie Oliver TV | 222K | 5.7K | 43x | ||
| 7 | Food Network | 599K | 21.7K | 29x | ||
| 8 | LifebyMikeG | 7.1M | 368K | 20x | ||
| 9 | That Recipe | 38.2K | 2.4K | 18x | ||
| 10 | Cooking Con Claudia | 804K | 52.8K | 16x |
Showing the top 10 of 440 outliers in Cooking (at least 2x, uploaded in the past 12 months, at most 2 per channel). The full list, every filter, and daily refreshes are in the free Outlier Database.
Open the free Outlier DatabaseHow the Cooking ranking is built
- Every Cooking video is scored against its own channel: its views divided by the median views of that channel's other mature long-form uploads. 10,797 videos from 134 channels are scored in this snapshot.
- A row reaches this table only when it clears four floors — a multiplier of at least 2x, uploaded within the past 365 days, at least 10,000 views, and a channel median of at least 1,000 views. 440 Cooking videos clear all four.
- At most 2 videos per channel appear, so one Cooking channel having a remarkable year cannot take the whole table.
- 28.0% of scored Cooking videos reach 2x or more, 9.1% reach 5x and 3.4% reach 10x — which is what a large multiplier is worth in this niche specifically.
Read the full methodology on the outliers hub, including why the baseline is a median, why Shorts are pooled separately, and which channels are excluded.
Common questions
Why does my recipe video get steady views but a low multiplier?
That is what a healthy cooking channel looks like. Search demand lifts every upload, which raises the median new videos are measured against. A low multiplier on strong views means your ordinary video already performs. Read this list for shapes that beat high baselines rather than for raw view counts.
Does seasonality make these rankings misleading?
It makes them time-stamped rather than misleading. A holiday dish will beat its channel median in the same weeks every year, so a breakout published then is partly a calendar effect. Check the upload date against the season before assuming the same idea would work in a quiet month.
What kind of cooking video reaches people outside the niche?
Usually one with a constraint or a conflict: a budget, a time limit, equipment under test, or a claim about technique that other cooks dispute. Those give a stranger a reason to watch without wanting to cook anything, which is precisely what a well-shot recipe on its own cannot do.
How many Cooking videos are behind this leaderboard?
10,797 scored Cooking videos from 134 channels in the snapshot dated September 21, 2026. 440 of them clear the leaderboard filter, and this page publishes the strongest 10.
How often does this Cooking leaderboard change?
It is rebuilt from each dataset publish and the page revalidates hourly, so the ranking you are reading belongs to the snapshot dated September 21, 2026. Ranks move between refreshes as views accumulate and as videos age past the 12-month eligibility window.
Keep reading
Public YouTube statistics, snapshot September 21, 2026. Not affiliated with or endorsed by YouTube or the channels shown.
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